Winemaker’s choice: When marketing and the perception of exclusivity collide

I had coffee yesterday with a winemaker from Napa Valley who works for a high-end winery: triple-digit Cabernet and all that. We were taking about marketing, when she said something about Napa wineries that intrigued me enough to write it down: “Do you want to sell wine,” she asked, …read more

Source:: Steve Heimoff via rss