Tuesday Twaddle: “Offloading” brands, and the old spinning cone

When is it time for a winery to “offload” underperforming brands?

It happens. You’ve had a line, or SKU, in the market for years, but for some reason, it’s never gained traction. So the hard decision must be faced: Is it time to pull the plug on Grandma?

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Source:: Steve Heimoff via rss