Chianti Experiences: Turning a post-rural region inot a listening territory

Chianti Experiences investigates the transforming identity of Chianti from a rural to a post–‐rural region by taking into account the voices of stable and transient presences mediated by web–‐based ICTs.
In doing this it prefigures the possibility for upgrading current territorial marketing approaches –most notably experiential marketing – …read more

Source: Great Wine Capitals News via rss